Pony Effect “That Girl” Lipstick

Pony Effect is a new brand created by Korean social media phenom Pony, whose name is Park Hye Min.  She is a graphic designer turned makeup-artist and YouTuber.  She’s previously worked with Etude House and Memebox as well – I Continue reading Pony Effect “That Girl” Lipstick

Son And Park Air Tint Lip Cube

Son and Park is a newish Korean cosmetic brand founded by Son Dae-Sik and Park Tae-Yun (which I’ve also seen Romanized as Park Tae-Yeun, but his official Instagram has the first spelling), two popular makeup artists.  They have appeared on Continue reading Son And Park Air Tint Lip Cube

Choosing and Using Concealer

There are a number of products on the market geared towards concealing.  Of course, the hope of a skincare routine is that eventually there will come a day when you have nothing to conceal – no dark circles around your Continue reading Choosing and Using Concealer

Building an “American” Asian Beauty Routine: Online and Box Services

The best way to get Asian beauty products cheaply, without having to import them, is to shop at multiple stores.  And the easiest way to do that is to shop online, where you can browse as much as you want Continue reading Building an “American” Asian Beauty Routine: Online and Box Services

Building an “American” Asian Beauty Routine: Urban Outfitters

Previously, I wrote an incredibly long post about how to build your own Asian Beauty routine shopping only at Sephora.  If you read that post and thought “holy moly, that’s more money than I want to spend”, this guide is Continue reading Building an “American” Asian Beauty Routine: Urban Outfitters

Building an “American” Asian Beauty Routine at Sephora

Asian beauty routines, and more specifically Korean beauty routines, seem to be gaining a larger presence in today’s American media – for example, here is an article on Korean skincare from Allure magazine; here is one from Elle; there is Continue reading Building an “American” Asian Beauty Routine at Sephora